Picture this: Friday afternoon, judging stage of a so far
successful hackathon. Last team presents a surprise: not
product but a different imagination tickling business model to
tackle the challenge. Moreover, the business model can boost
most of the ideas presented before. The discussion within the
judging panel can be summarized as: “We expect new product ideas, our current business model works,
why change?” The last team got dismissed after a short debriefing session.
