Throughout history, humanity has developed three revolutionary tools that have fundamentally altered our existence: fire, books, and generative AI (GenAI). Each of these innovations has profoundly impacted human civilization, reshaping our capabilities and our relationship with the world around us.

Fire: The Promethean Gift
Fire, mythologically stolen from the gods by Prometheus and given to humanity, marked a significant leap in human evolution. This mastery of fire set humans apart from other intelligent mammals, enabling us to: Cook food, improving nutrition and reducing energy spent on digestion, provide warmth and protection from predators, forge tools and weapons, enhancing our ability to survive and thrive.
While fire brought immense benefits, it also introduced new dangers and responsibilities.
Books: Extensions of Memory and Imagination
As Jorge Luis Borges astutely observed, books serve as extensions of human memory and imagination. Unlike physical tools that augment our bodies, books enhance our minds by: preserving unaltered knowledge across generations, facilitating the spread of ideas and information, stimulating creativity and critical thinking and enabling Strategic Learning and intellectual growth.
Books have been instrumental in advancing human civilization, though they have also been used to spread misinformation and propaganda.
GenAI: “To the future and beyond” Buzz Lightyear.
Generative AI represents the latest transformative tool in human history. Like its predecessors, GenAI offers immense potential benefits: enhances problem-solving capabilities and management, augments many human endeavours and accelerates innovation. It also comes with it’s baggage of ethical dilemmas and dangers.
The Inevitability of Technological Progress
A managerial axiom states that if a technology can be developed, it will be, and once developed, it will be used. This principle applies to GenAI as well. Rather than attempting to curb its development, it is more prudent for ethically-minded individuals to guide its progress and implementation.
Uncertainty and it’s societal consequences
GenAI is also heralded as a work efficiency booster, threatening to eradicate a long list of roles/positions and allowing the emergence of a few new ones. This Singularity, will introduce a lot of turmoil and high anxiety. This will dissolve existing identities while enabling the emergence of new ones. In the in-between phase between deidentification, emergence up to reidentification, might show the worst of humanity (Terrorism is perhaps one of its’ results). Managers that will engage in AI management should pay attention to this phenomena and steer it towards ethical results. An once of prevention…
The Power of Questioning and Context
One of GenAI’s most significant contribution to human thinking may be its emphasis on the importance of asking well though questions and considering context. As Thomas Pynchon noted, “If they can get you asking the wrong questions, they don’t have to worry about answers.” Similarly, Jorge Wagensberg observed that “Changing the answers is an evolution, changing the questions is a revolution.” In the area of Questioning, managers are beginning to introduce Hypothesizing a tool to add pertinent questions to projects to magnify and guide learning from the project.
In the age of GenAI, the ability to formulate precise questions and understand context becomes paramount. This shift in focus from seeking answers to crafting intelligent queries and contextualizing information represents a new paradigm in human cognition. Attention managers.